Wild Stone Code launches campaign with Vijay Deverkonda

By

Maverick Martins

Published
Jun 8, 2023

Wild Stone Code, a male grooming brand from Mcnroe Consumer Products Pvt Ltd has launched a campaign with actor Vijay Deverkonda to promote its new launched fragrances.

The actor will be seen endorsing the brand’s three fragrances named Pyro, Terra, and Acqua in a television commercial.

Commenting on the new launch, Ankit Daga, head of business development at Mcnroe in a statement said, “The collection consists of three Perfumes — Pyro, Terra, and Acqua. Each fragrance carries a distinct charm, inviting consumers to embrace a personal expression and celebrate their individuality through an immersive sensory experience.”

Vijay Deverakonda added, “The remarkable dedication and commitment that Code brings to delivering exceptional grooming experiences perfectly resonates with my personal belief in the significance of self-care. Our collaboration aims to empower men, encouraging them to embrace their individual style and feel their absolute best.”

Mcnroe sees huge potential for growth in the grooming market and launches new products in this segment every three months to cater to a wider customer base.