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Published
Mar 20, 2017
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White Company prepares for U.S. store launch in June after e-store success

Published
Mar 20, 2017

Upscale UK lifestyle brand The White Company will open its first physical store in the U.S. in June with the opening of an international flagship at 155 Fifth Avenue, in the Flatiron area of New York City.


The White Company has 50 stores in the UK and will debut in the US this June


The store, covering 3,000 sq ft, and will carry a “curated” selection of its extensive lifestyle, homewares and clothing offer.

The company has already spent three years building up a U.S. client base following the 2014 launch of its dedicated American website. And it said this week that the U.S. site’s success made a significant contribution to last year’s £17.3m operating profit.

The White Company was advised on its U.S. entry by Abrams Global, The Kent Co, The Lansco Corporation and Time Retail Partners. And Abrams and Kent are continuing to work with it as it looks at further mall locations in the ‘Tri-State' area (New York, New Jersey and Connecticut).

The fast-expanding firm is a major name in the UK with over 50 stores there. It has a global turnover of £184.3m and sells clothing like cashmere sweaters and loungewear, plus beauty products including skincare fragrance and bodycare, and home accessories.

Founded by Chrissie Rucker 23 years ago, much of the company’s output comes, as the name implies, in white.

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