×
105
Fashion Jobs
THE GLOBAL ZONE HR SERVICES
Production Manager (Mechanical Engineer)
Permanent · Gurugram
VOLTECH HR SERVICES PVT LTD
Production Manager - Concrete Batching Plant
Permanent · Chennai
AUTOTECH NONWOVENS PRIVATE LIMITED
Manager Quality Assurance
Permanent · Kosamba
BIG SOFT HR SOLUTIONS
Production Manager Beverage
Permanent · Ghaziabad
EXPLODE SERVICES
Female Business Development Manger - Garment Export
Permanent · Noida
MUMBAI ROZGAAR PRIVATE LIMITED
Hiring Field Sales Executive For Garment Industry-Andheri East
Permanent · Mumbai
ACE MANAGEMENT SERVICES
Sales Executives Reqd For Textile Garment Industry i Dakshin Kanada
Permanent · Mangalore
CARAT LANE TRADING PVT LTD
Production Manager & Quality Analyst, Shaya by Caratlane
Permanent · Jaipur
BAROT CONSULTANCY SERVICES
Manager/Engineer- Production(Electric Panels)
Permanent · Surat
OUTHOUSE JEWELLERY
e- Commerce Merchandiser & Sales Executive
Permanent · MUMBAI
LINEAR DESIGN
E-Commerce & Brand Manager
Permanent · Mumbai
XPERTZ INNOVATIONS PRIVATE LIMITED
Sales Manager Retail Store - Calicut (Apparels Industry)
Permanent · Kozhikode
PARVATI FABRICS LIMITED
Merchandiser
Permanent · SURAT
PARVATI FABRICS LIMITED
PR Manager
Permanent · SURAT
SMART CONSULTANCY SERVICES
Vice President r- Operations (Woven)
Permanent · Chennai
NETE.IN
Order Fulfilment & CRM
Permanent · MUMBAI
PUMA
Head-Supply Chain Management
Permanent · BENGALURU
PANTALOONS HO
Assistant Brand Manager - Mumbai
Permanent · MUMBAI
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
By
Reuters API
Published
Oct 22, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

WhatsApp to offer in-app purchases

By
Reuters API
Published
Oct 22, 2020

Facebook Inc on Thursday said its WhatsApp messaging app would start to offer in-app purchases and hosting services, as it moves to boost revenue from the app while knitting together e-commerce infrastructure across the company.


Reuters



The world's biggest social media company has been trying to boost sales from higher-growth units such as Instagram and WhatsApp, which it bought in 2014 for $19 billion but has been slow to monetize.

With the changes, WhatsApp will enable businesses sell products inside WhatsApp via Facebook Shops, an online store launched in May to offer a unified shopping experience across Facebook's apps.

The company will also enter the cloud computing sector, offering firms who use its customer service messaging tools the ability to store those messages on Facebook servers.

WhatsApp's chief operating officer, Matt Idema, said in an interview that the shopping tool would start rolling out this year, while message hosting would become available in 2021.

Idema said WhatsApp would offer the hosting service for free to try to draw new paying customers to its enterprise tools, which charge 0.5 cents to 9 cents per message delivered.

The app has a relatively small customer base of tens of thousands of businesses, while tens of millions use its more limited free tools aimed at small businesses.

In total, more than 175 million people interact with a business each day on WhatsApp, Idema said.

"The revenue is small today, by comparison to Facebook at large, but we think the opportunity is pretty big," he said.

Idema said chats with a business using the new hosting service will disclose that those conversations are stored elsewhere and not protected by the app's end-to-end encryption.

Facebook would not use message data hosted on its servers for other business purposes, he added.
 

© Thomson Reuters 2020 All rights reserved.