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By
AFP-Relaxnews
Published
Jan 3, 2020
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What to expect from London Fashion Week Men's

By
AFP-Relaxnews
Published
Jan 3, 2020

This weekend, the fashion world will turn its attention to London, where the first major event of the year will kick off, in the form of London Fashion Week Men's.

AFP


The 15th edition of the twice-yearly event will be accessible to fashion fans everywhere, following a recent announcement by the British Fashion Council (BFC) that all catwalk presentations taking place within the BFC Show Space at the Truman Brewery hub will be live-streamed on the official London Fashion Week Instagram channel. 

Highlights include the return of the cult brand Wales Bonner to the schedule, alongside Martine Rose's highly-anticipated show (the creative was nominated in the British Designer of the Year Menswear & Urban Luxe categories at The Fashion Awards 2019).

The BFC/Vogue Designer Fashion Fund Nominee and Newgen recipient Charles Jeffrey Loverboy will also be presenting, as will Bethany Williams, winner of British Emerging Talent Menswear at The Fashion Awards 2019, and Edward Crutchley, winner of the 2019 International Woolmark Prize.

A special installation created by the artist Alexander James will also be on show during the event.

Dubbed ‘BFC and Alexander James Present: One More Slope,' the piece will highlight the relationship between the creative industries, and celebrate the city's creative community. Fashion label A-Cold-Wall* is also set to host a creative experience throughout LFWM.

For the first time, LFWM will also have a presence at Milan Fashion Week Men's later in the month. The BFC has teamed up with the Italian fashion body Camera Nazionale della Moda Italiana (CNMI) to launch a special activation on January 11-13 that brings together young British creative talent and the best of Italian manufacturing. The event will include a catwalk show, designer showrooms and digital installations.

"We are very pleased about this year's collaboration with the BFC," said Carlo Capasa, Camera Nazionale della Moda Italiana, in a statement.

"The collaboration between both institutions is a precious opportunity for both of us to establish a bridge between our cultures and to create a lasting relationship that will surely be enriching for all parties involved."

London Fashion Week Men's runs from January 4-6.

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