By
Bruno Joly
Bruno Joly
Published
Feb 4, 2013
Feb 4, 2013
What's New, a new women’s trade show in Düsseldorf
By
Bruno Joly
Bruno Joly
Published
Feb 4, 2013
Feb 4, 2013
There seems to be constant change on the German trade show scene. After CPD’s transformation into the more intimate gathering that is the Gallery, British organizers Ocean Media have announced a new player: What’s New, a women’s trade show due to take place this July in Düsseldorf. The show is hoping to attract established European brands. Ironically, Ocean Media have chosen to host the event at the Böhler Werk, an industrial site where The Gallery was thinking about hosting its July 2012 edition. In the end, The Gallery opted for a more intimate showroom setting.
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It remains to be seen whether the show will be a success and manage to cement its place in the German tradeshow calendar. Ocean Media have made several attempts to break in the German market, including its Berlin lingerie show 5.elements, which disappeared a few seasons ago.
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