Westside collaborates with Shahana Goswami for Valentine’s campaign #Love

By

Maverick Martins

Published
Feb 8, 2023

Trent Ltd-owned fashion retailer Westside has collaborated with actor Shahana Goswami for a Valentine’s campaign #Love to celebrate self-love.

Goswami will be seen wearing exclusive collection from Wardrobe by Westside in this campaign. The campaign videos will be live on Westside’s Facebook, Instagram, and YouTube channels.

Commenting on the campaign, Umashan Naidoo, head of customer & beauty at Westside in a statement said, “Westside has always celebrated love in all forms. This year we wanted to celebrate love, self-expression, and confidence. Hence, we collaborated with the very gorgeous, Shahana Goswami. As a person, Shahana is confident, alluring, agile, curious, and express herself with authenticity. This campaign and collaboration is to make our customers feel confident and loved while wearing Westside.”

Shahana Goswami added, “I'm delighted to be collaborating with Westside on the #Love campaign and as the face of Wardrobe for their SS’23 Season. It's fulfilling when an Indian brand like Westside has chosen to highlight topics around self-love, social issues & individuals that are important.”

Westside is one of India’s largest and fastest growing retail chains with over 200 stores offering apparel, accessories, cosmetics, and footwear from brands like Studiowest, Nuon, LOV, Wardrobe, Utsa, Gia, Vark, and Bombay Paisley, among others.