Westside collaborates with Sameera Reddy, Swastika Mukherjee for ‘Limitless’ campaign

By

Maverick Martins

Published
Sep 26, 2022

Trent Ltd-owned fashion retailer Westside has collaborated with actors Sameera Reddy and Swastika Mukherjee to launch its ‘Limitless’ campaign.

The campaign has been launched to promote the autumn-winter edition and encourages inclusivity, self-love, and body positivity.

Commenting on the campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said, “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside."

Swastika Mukherjee added, “Each body is magnificent and deserves to be respected. I've always wondered why we limit ourselves to the archaic concepts of beauty. Limitless is a platform that gives everyone an impetus to be the best version of themselves. I truly believe in Westside's key beliefs of Inclusivity and body positivity, where everybody is beautiful and can express themselves freely and creatively. To me Westside is the truest embodiment of being and feeling Limitless.”

Westside stores offer apparel, accessories, cosmetics, and footwear from brands like Studiowest, Nuon, LOV, Wardrobe, Utsa, Gia, Vark, and Bombay Paisley, among others.