Wendell Rodricks launches dedicated e-commerce store

By

Isabelle Crossley

Published
Oct 31, 2019

Designer Wendell Rodricks has launched a dedicated e-commerce store for his men’s and womenswear lines.

The online store launched with Rodricks’ latest winter festive collection, designed by Schulen Fernandes for the brand. The collection mixes a number of eco-friendly textiles such as eco-cotton with pastel hues and subtle checks. The brand’s signature Kunbi Sari and crinkle sheer kaftans launched online this week along with a selection of men’s occasion wear and the brand’s “pret” collection.

The site is divided into sections for “Classics”, “Saris”, “The Seasonal Collection”, “Eco”, “Linen”, “Silk”, and “Menswear”. The brand adds its online retail channel to its flagship store in Goa and presence in multi-brand boutiques in metros including New Delhi, Pune, and Mumbai. 

The brand also recently took part in Lotus Makeup India Fashion Week’s finale for its spring/ summer 2020 edition alongside designers Anamika Khanna, Manish Arora, and Rajesh Pratap Singh. Wendell Rodricks presented a collection titled “Zentangle” inspired by “the sea and tribal elements,” the brand posted on Facebook. 

Wendell Rodricks launched his eponymous brand in 1989. The designer has worked to promote his home state of Goa as a fashion destination and has created the Moda Goa Museum & Research Centre to document and preserve the area’s design heritage.