Welspun signs licensing pact with The Walt Disney Company for children's textiles

By

Isabelle Crossley

Published
Mar 13, 2023

Textiles business Welspun plans to expand in the children’s textile market and has signed a licensing agreement with The Walt Disney Company. The agreement will see Welspun design, manufacture, and distribute a wide range of home textiles featuring Disney imagery in Europe, the UK, and South Africa.

“If there’s a recession, or a slowdown, people will not compromise on their kids’ demands,” Welspun’s CEO and joint managing director Dipali Goenka told the Press Trust of India. “The kid’s opportunity is huge. Whether there’s a slowdown or there’s a peak, that demand never tapers off.” 
 
The licensing agreement covers the UK, Europe, and South Africa and lasts for three years, ET Bureau reported. The agreement should help the business further penetrate these markets and Welspun will produce products including bed sheets, towels, rugs, bedding, and utility items among others. Welspun India expects this tie up to lead to increased shelf space for its licensed brands and thus increased international revenue. 

“Disney resonates so well, in terms of this category [kids] and the segment,” said Welspun’s president and global head Keyur Parekh. “It allows us to create a wagon for growth into absolutely a new space. So, this actually helps us to bring incremental revenues and to address the whole new segment.”