Welspun India names Amitabh Bachchan as its brand ambassador

By

Maverick Martins

Published
Sep 20, 2019

Welspun India Limited has named actor Amitabh Bachchan as its new brand ambassador to endorse its home textiles segment in the country.
 

The company has launched a new campaign ‘Badal Dalo’ featuring the actor. The campaign will be running across television, print, and digital platforms to connect with customers across the country.
 
With its association with the actor, Welspun is looking to make deeper inroads in the affordable home textile segment and aims to cater to a mass market. It is confident that the trust and credibility of Bachchan will help it connect with a wider audience.

Commenting on the association, Dipali Goenka, chief executive officer at Welspun India Limited in a statement said, “We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”
 
Welspun sees tremendous potential in the Indian market and also plans to expand its offerings this year. It has earmarked an investment of around Rs 900 crore ($126.2 million) in the current fiscal on the expansion of its textile business in India.