Wella launches its Wedo Professional brand in India
Leading beauty firm Wella has launched its eco-ethical professional hair and body care brand Wedo Professional in the Indian market.
The Wedo Professional offers a range of clean and natural shampoos, conditioners, and masks. The brand claims that it offers a range of vegan, cruelty-free, and recyclable products.
With the launch of this brand, Wella plans to make deeper inroads in the sustainable beauty market in India.
Manish Bhagat, general manager of Wella India business, in a statement said: “With the launch of the Wedo Professional brand in India, we are tapping into the growing consumers’ desire for products that perform while being conscious of the impact to the environment.”
“Not only have we developed a consolidated range of multi-functional products that push the boundaries of the industry’s natural and ethical standards, but we aim to be as transparent as possible. We intend to start a dialogue and gradually push for positive change within the hair and beauty industry at large,” he added.
The Wedo Professional brand will be available on e-commerce platforms like Nykaa, Amazon, and across Wella stores in the country.
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