Wednesday Agency Group bought by BBDO Worldwide

By

Cajsa Lykke Carlson

Published
Jan 7, 2016

BBDO Worldwide has announced the acquisition of a majority stake in London and New York-based creative agency the Wednesday Agency Group.

Wednesday Agency focuses on fashion and luxury lifestyle brands, and has over 100 people in offices in London and New York. The company delivers fully integrated campaigns, content strategy, digital design, branding, and production for the brands it works with.

Andrew Robertson, President and CEO, BBDO Worldwide, said, "I have been an admirer of this group for several years. They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully."

Wednesday Agency founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and President Ian Schatzberg.

"As the world's leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth," says Grede. "It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production."

Torstensson adds, "Together with BBDO, we can deliver a tailored best in class creative service on a global basis.  We could not imagine a better partner to our agency, people and clients."

Wednesday will now operate as a stand-alone agency brand within the BBDO Worldwide Group.