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Published
Apr 21, 2021
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Weaving Cult grows 50%, expands staff from two to 20

Published
Apr 21, 2021

Indore-based womenswear brand Weaving Cult has grown by 50% over the past three years and expanded its workforce with the aim of driving continued growth. 

27 year-old designer and entrepreneur Aayushi Jain Mehta is expanding her womenswear brand - Weaving Cult


Aayushi Jain Mehta launched Weaving Cult in 2019 with only two employees and has expanded her workforce to 20 employees to date, with 80% of her workforce being women, the brand announced in a press release. Mehta aims to empower women through employment as she believes their talent often goes unrecognised due to social responsibilities. 
 
“After coming from Australia and getting the fashion exposure there, I always wanted to bring contemporary fashion to India,” said Mehta in a press release.

“The emergence of good western wear brands in our city made my vision for a clothing line stronger. Initially, to test the audience understands my taste in fashion, I started with a very small rented space and since then, there has been no looking back.”
 
Mehta began the business with an investment of less than Rs 5 lakh ($6,609). The brand now offers size and colour customisation on its products including dresses and separates, which are designed to be long lasting, according to Mehta. 

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