Walmart launches 3D virtual reality shopping

US retail giant Walmart is exploring new e-tail opportunities with its 3D Virtual Shopping Tour. Freshly launched, this VR tool shows users a 360° image of a flat, inside which they can click and buy, choosing from nearly 70 products. The online tool can be used both with and without a VR headset.

The new tool allows users to stroll through a virtual apartment and discover the products inside it - Walmart

The 3D Virtual Shopping Tour is available for the time being only for Walmart’s home decoration range, with a mix of proprietary and third-party brands. Yet, this user-friendly tool, smooth and very simple to navigate and with realistic visual images, could also be applicable to the apparel and beauty categories, for which the importance of the brand and purchasing experience is by now widely recognised.

The 3D Virtual Shopping Tour has been launched in parallel with another tool, simpler but no less appealing to the apparel sector. It is called ‘Buy the Room’, and it enables users to purchase all the elements of an interior décor set in a single click. Another idea which could be used in the fashion industry, though limited by the need to choose sizes.

In the 2017 financial year, Walmart generated an online revenue of approximately $11.5 billion (€9.31 billion) in the USA. The group’ total revenue grew by 4.1%, reaching $136.27 billion, against a forecast of $134.9 billion.

Translated by Nicola Mira

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