Walmart encourages Indian businesses to expand internationally with Walmart Marketplace

By

Isabelle Crossley

Published
Apr 22, 2022

Walmart has launched new initiatives, including a Walmart Cross Border Trade team based in India, with the aim of bringing more Indian businesses online in the global marketplace. 

Walmart partnered with its Indian subsidiary Flipkart and cross-border commerce business Payoneer to launch a roadmap to bring Indian businesses into international e-commerce at the recent Walmart Global Seller Summit, ET Bureau reported. The initiative is part of Walmart’s wider plan to increase its sourcing from India to a value of $10 billion per year by 2027.

“Now is the ideal time for sellers from India to get started as exporters on Walmart Marketplace,” said Walmart’s vice president for emerging markets and business development and global sourcing Michelle Mi, ET Online reported. “It’s already one of the top online marketplaces in the US, and we’re investing heavily to help new sellers bring great products and service to the platform. As one of the first batch of Indian sellers on the Marketplace, those who join us now will have a great opportunity to find success in the US as part of a curated community of trusted sellers.”

This year, Walmart plans to bring in an additional 40,000 new sellers onto its Marketplace platform. The business sees a particular opportunity for Indian businesses in the US market for product categories including home textiles, home décor, and furniture among others. 
 
Walmart is currently developing a new training programme to help sellers prepare to retail internationally. The programme will run as part of its existing Walmart Vriddhi supplier development programme. The new Walmart Cross Border Trade team in India will also be on hand to help sellers with logistics, marketing, and advertising.