Wake Your Dreams receives Eco-Cert and GOTS certifications for athleisure line
Wake Your Dreams has received Eco-Cert certification for its organic cotton separates and its factory is now Global Organic Textile Standard certified. The men’s and women’s athleisure brand is now expanding its initial product offering with the aim of promoting eco-friendly fashion, the brand announced in a press release.
Receiving GOTS certification gives Wake Your Dreams the credence it needs to retail in the international market. The brand’s maiden collection consists of hoodies, sweatshirts, shorts, and track bottoms, all made from organic cotton.
By using 500 gsm organic cotton, as opposed to the 380 gsm often used by other brands, Wake Your Dreams aims to offer athleisure in the premium segment of the market. The brand has also just launched a line of 240 gsm polo shirts as it expands its initial product offering. Wake Your Dreams garments are designed to be gender neutral and the brand has a minimalist, modern aesthetic.
“Wake Your Dreams is synonymous with the desire to be different,” the brand announced in a press release. “The fiery passion to curate simple yet aesthetically pleasing clothing that fits just like the second skin. It is a beautiful amalgamation of contemporary and comfortable fashion by two young entrepreneurs who are themselves avid lovers of fashion, luxury, and art.”
Saneer Malhotra and Vainul Gandotra launched Wake Your Dreams in 2001 after two years of research and development with the aim of carving out a niche in the athleisure market and creating eco-friendly fashion. The brand retails from its dedicated e-commerce store which houses its full selection of eco-friendly, gender neutral separates.
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