Published
Mar 8, 2022
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W expands product portfolio with 'W is More' campaign

Published
Mar 8, 2022

TCNS Clothing-owned brand W has expanded its product portfolio with the addition of footwear, jewellery, and cosmetics categories.


W expands product portfolio with ‘W is More’ campaign - W


The expansion is being announced with W’s first influencer-led digital forward campaign - ‘W is More’. W Beauty has been launched with a wide range of products across categories while W Jewel includes earrings, neck pieces, bracelets, and rings.

Commenting on the new categories, Anant Daga, managing director at TCNS Clothing Co Ltd in a statement said, “W has always been a step ahead of the fashion curve, thoughtfully curating products, keeping the Indian and western sensibilities in mind. The same thought has been extended to our newer categories. With the addition of these categories, now our consumer will be able to get complete head-to-toe looks under one roof.”

The newly launched categories are exclusively available at select W stores, website, and e-commerce platform Myntra.

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