W engages with customers under lockdown with ‘W for Wonder Woman’ campaign

By

Isabelle Crossley

Published
Apr 30, 2020

TCNS Clothing’s womenswear brand W has launched a campaign titled ‘W for Wonder Woman- Celebrating Sheroes’ to engage with and encourage its customers during lockdown.

 
As ‘non-essential’ retailers face a halt in sales during the extended pan-India lockdown, engaging with customers and forging more meaningful bonds has become all the more important, especially as consumer sentiment is expected to remain muted after lockdown is lifted. W has launched a new media campaign to empower its customers and emphasise female empowerment as a key facet of its brand ideology.
 
“We all celebrate achievers and people who have made it big in life,” said TCNS Clothing’s managing director Anant Daga in a press release. “But very often, we tend to overlook the people around us who are compassionate towards humanity and do their bit despite the challenges and responsibilities life throws at them. We noticed there are women who do not claim to make a big difference in the society, but simply chose to impact at least one life positively, whenever and wherever they can. Exhibiting such mettle amid a global pandemic, these Sheroes and their contributions are praiseworthy. We at W are amazed by their grit and through this campaign we salute these ladies.”

W has shared the stories of a number of women who have made significant contributions to fighting the coronavirus pandemic on its Facebook and Instagram pages. Featured ‘Sheroes’ include Dr. Sushila Kataria, Sameeksha Thakur, Anupama Jadwani, and Sakshi Kumar who are working to treat Covid-19 patients and feed the needy.
 
W, owned by TCNS Clothing Co. Ltd., is a women’s ethnic and fusion wear clothing and accessories brand. TCNS Clothing has a network of 586 exclusive brand outlets, 1,889 large format store outlets, and 1,134 multi-brand outlets in India. The business also has a retail presence in Nepal, Sri Lanka, and Mauritius.