Vummidi Bangaru Jewellers holds US pop-ups this October

By

Isabelle Crossley

Published
Oct 20, 2022

Vummidi Bangaru Jewellers has launched a pop-up exhibition tour in the US to showcase its traditional Indian designs to an American audience. The fine jewellery brand will next travel to Ashburn. 

Vummidi Bangaru Jewellers will travel to Virginia as it continues its US tour this festive season, the brand announced on Facebook. From October 22 to 23 the gold jewellery brand will hold a pop-up business-to-customer sale at the Embassy Suites in Dulles, Ashburn to showcase its latest collections and expand its US customer base. 
 
The brand will then end the month with a shoppable jewellery showcase in Plainsboro in Princeton, New Jersey at the Crowne Plaza from October 20 to 30. The event promises “Indian prices,” the brand announced on Facebook. 

Earlier in the month, the brand held a pop-up shop in Georgia at the Alpharetta Atlanta Northpoint at the Hilton Garden Inn. Vummidi Bangaru Jewellers had started the month of October with a shopping event in Texas in Frisco. 
 
Vummidi Bangaru Jewellers recently launched its festive jewellery collection named ‘Kaasu: the coin collection’. The line reimagines the traditional use of coins in jewellery for the modern woman. Each gold coin used in the collection features a single ruby to symbolise auspiciousness, seen on statement earrings, bangles, necklaces, and chokers among other designs.