Vogue Eyewear celebrates 50th anniversary with campaign featuring Taapsee Pannu

By

Maverick Martins

Published
May 22, 2023

Eyewear brand Vogue Eyewear has launched a campaign featuring its brand ambassador for India actor Taapsee Pannu to celebrate its 50th anniversary this year.

Through the campaign ‘Lets Vogue like Superstars together’, the brand aims to connect with its consumers and thank them for their support to the brand for fifty years.

Commenting on the campaign, Taapsee Pannu in a statement said, “A big congratulations to Vogue Eyewear on the 50-year milestone. It has been an absolute honour for me to be associated with a brand that has always stood up for originality and inclusivity. Representing the true thoughts and feelings of the audience, the new campaign encourages to believe in yourselves and be proud of your originality.”

Gunjan Saigal, brand group head at Vogue Eyewear added, “As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment.”

Vogue Eyewear launched in Florence, Italy in 1973. The brand retails in India through a wide array of retail outlets online and offline including Tata Cliq, Lenskart, Nykaa Fashion, and Flipkart, among others.