VKC Pride launches ‘Kick Off’ collection ahead of FIFA World Cup

By

Maverick Martins

Published
Oct 31, 2022

India’s leading footwear manufacturer ‘VKC Pride’ has launched a collection called ‘Kick Off’ ahead of the men’s FIFA World Cup.

The new ‘Kick Off’ collection will have sliders and flip-flops designed in the theme of team jerseys of various countries playing in the Qatar World Cup 2022.

Commenting on the launch on the new collection, VKC Razak, managing director of VKC Group in a statement said, “The VKC Pride Kick Off series of footwear with unique graphics was born out of the idea of introducing new products for sports enthusiasts in this world cup season. With this VKC joins the celebration of football fans.”

“Kick Off series footwear is designed and curated for football lovers in colours that match their favourite teams. Notably, the design has not used flags of any countries. With the celebration of sports, we are also aiming to energise the local market in this sports season with the new product range and push the ‘Shop Local’ neighbourhood business promotion campaign forward,” Razak added.

The new Kick Off collection has been priced between Rs 289 to Rs 339 ($4) and will be available at VKC dealers across the country.