Virgio launches new campaign with United270

By

Isabelle Crossley

Published
Apr 26, 2023

Youth-oriented fashion brand Virgio has joined forces with web2 to web3 creative agency United270 Global to launch its first brand film, designed to celebrate the power of being yourself and help the brand to connect with GenZ shoppers. 

“We pride ourselves in the type of campaigns that we take on - usually featuring dynamic characters, strong messaging and future-first ideas,” said United270 Global’s chief creative officer Jeff Emmanuel in a press release on April 26. “Virgio's brand voice is in line with our ethos- expression and innovation. Counting on our young dynamic team was the key to building this narrative and speaking the brand language through design and storytelling. We were happy to be a part of this engagement as we saw potential in one day assisting a transition into the future - web3. In the world of client-agency - we were able to collaborate to create this together. We believe "human to human" aspects become key, for any brand to start its journey.”
 
The brand film depicts a diverse group of individuals showcasing how they express themselves through fashion. United270 Global conceptualised the campaign and its communication lab will also eventually lead the brand’s gradual integration and transition into web3. 

“Virgio is a brand for tomorrow- we champion individuality and unapologetic self-expression,” said a spokesperson for Virgio in a press release. “We aimed to execute a campaign that declared our message loud and clear, and together with United270 Global we created the ‘Your Vibe Your Tribe’ campaign. We commend the collective effort by the team in not just understanding the requirement and delivering, but also building on the initial brief and bringing the idea to life- right from the film, print, digital content executions, and digital brand communication design.”
 
“United270 Global in the past has worked with similar brands that are targeted towards the youth of today- the infamous Gen Z,” said United270 Global's chief business officer Sanjay Parashar. “Right from the people we involved in creating the films to the types of characters we built the film around; all were extremely relatable to the young target audience. We saw great potential in challenging norms, especially after the tech got introduced to fashion and saw a shift to the online world post-pandemic. With this campaign and the lens through which Virgio perceives things, it will be on the same page as many leading global brands in no time.”