Virat Kohli’s WROGN launches on Jabong
Indian online fashion portal Jabong has launched men’s fashion wear brand WROGN on its platform.
“We are pretty stoked to launch WROGN on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it’s exhilarating that we will bring more joy to our customers with WROGN on board,” said Rahul Taneja, chief business officer, Jabong.
WROGN is co-owned by Indian cricket captain Virat Kohli.
"WROGN is one of the fastest growing men’s youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS’17 Collection. Jabong has a strong base of fashion forward consumers and I am sure WROGN as a brand will fulfill their needs,” said Anjana Reddy, CEO Universal Sportsbiz and co-owner of WROGN.
Jabong is known to have introduced a good number of fashion and sports brands in India in the past including names like Topshop, Topman, Dorothy Perkins, Missguided, Next, Asics, Alcis, Hummel, DC and most recently, New Era Caps.
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