Virat Kohli’s Puma One8 enters the kids segment

By

Maverick Martins

Published
Sep 23, 2019

Virat Kohli’s One8 brand with Puma has forayed into the kids wear segment with the launch of its athleisure collection for boys.
 

The collection will include a range of sneakers, tees, shorts, active pants and accessories like backpack and beanie targeted at boys in the age group of 4 to 14.
 
Puma sees huge potential for growth in the kids category and planning to further expand this segment in the coming months to strengthen its base among the younger consumers.

Commenting on the launch, Virat Kohli in a statement said, “Sport holds a very important place in my life. It has helped me become who I am today. The launch of the kid’s collection is my way of calling out to our future generations, because feeling fit and looking active is a simple step towards leading a more active lifestyle.”
 
Abhishek Ganguly, managing director at Puma India, added, “Kohli is a great inspiration and role model for children. Ever since we launched the Puma one8 collection, we had many kids come to our stores eager to buy merchandise designed by him. We are thrilled to extend our range to all his young fans.
 
“Kids is a key category for Puma. With this launch, we look to further build this segment and enhance the collection for our younger consumers,” he added.
 
Puma collaborated with Kohli in 2017 to launch the One8 athleisure brand. The brand reported sales of Rs 100 crore ($14.1 million) in the first year since its launch with Puma.