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Virat Kohli's One8 brand forays into fragrances segment

today Dec 5, 2018
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Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and entered the fragrances segment with the launch of his fragrance line.

Virat Kohli's One8 brand forays into fragrances segment - One8

The One8 fragrance line includes Eau De Parfum, deodorants, and pocket sprays and will be available in six variants - Aqua, Willow, Intense, Active, Fresh and Pure. It is priced in the range of Rs 75 to 1,495 (approx $1 to $21).
The brand will be exclusively sold online on Myntra and across multi-brand stores in the country.

Commenting on the launch of the One8 fragrance line, Virat Kohli in a statement said, “One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality.”
Virat Kohli had launched his athleisure brand One8 in November 2017 and in a year has rapidly expanded its product portfolio by entering the innerwear and men’s formal wear market.
The brand had partnered with Lux Industries for innerwear and recently forayed into the men’s formal wear market by collaborating with Aeon Sports India Pvt Ltd.
One8 is looking to further expand its portfolio in the coming months and will also be entering the international markets. The brand has been named One8 (18) as that is the jersey number Virat Kohli has been wearing for India for a very long time.

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