Virat Kohli partners with Aeon Sports for ‘One8 Select’

By

Maverick Martins

Published
Nov 13, 2018

Indian cricket team captain Virat Kohli has collaborated with Aeon Sports India Pvt Ltd to foray into the men’s formal wear market with the launch of One8 Select.

The brand was launched at the Roseate House, Aerocity with a fashion show by leading designer Rocky S.
 
One8 Select includes formal footwear and accessories. The brand has launched with five different collections, namely, Achiever, Wingman, Debonair, Superstar and Alpha. It is priced in the range of Rs 3999 to 11,999 (approx $60 to $150).

Commenting on the launch of One8 Select, Vikas Kohli, managing director of Aero Sports, said, “With the introduction of formal footwear and socks, the brand aims to equip fans and everyone else with the tools that are needed to excel, at work and in life.
 
Vaibhav Arora, Director-Marketing, Aero Sports, added, “With One8 Select we want to stand out in the realm of formal footwear and bring to life Virat’s vision of excellence and consistency with every step we take. Virat has a tremendous fan base and for many, he is an inspiration and an icon and with One8 Select we aim to bridge the gap between the two and bring the supporters close to Virat through our offerings."
 
One8 Select will be expanding its portfolio in the coming month and also looking to tap the international markets. The brand will be exclusively sold online on Amazon and across multi-brand stores in the country.