Virat Kohli launches Wrogn Zero on Flipkart
Celebrity cricketer Virat Kohli has launched an ultra-light weight clothing line named ‘Wrogn Zero’ as an offshoot of his brand Wrogn. The new line has launched on e-commerce platform Flipkart and is available to shop from May 27.
“At Flipkart, we strive to make the best of fashion available to every single customer across India, at the best value,” said Flipkart Fashion’s senior director Abhishek Maloo in a press release on May 26. “Today’s fashion-conscious shopper has an increased interest in celebrity-led fashion, and Virat being a style icon makes it a winning combination for Wrogn Zero to be launched on our platform just in time for our End of Season Shopping Festival. With a collection that allows youth to elevate their style game within a budget, this launch is aligned with Flipkart’s mission to democratise fashion and address the need for trendy yet affordable clothing, without compromising on quality.”
The line features over 100 styles of casual wear which are designed to embody Kohli’s personal style. The line has been priced affordably to enable mass market appeal across all areas of the country, especially amongst millennial shoppers.
“Wrogn Zero is more my kind of style by being ultra light and easy yet stylish,” said Kohli at the launch. “Who likes to carry that extra weight? Definitely not me! Be it my fashion or my game, it's always about keeping it light and comfortable. I am beyond thrilled to make this collection available in the remotest regions in the country with Flipkart.”
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