VIP Frenchie launches India’s first teen innerwear range

By

Maverick Martins

Published
Mar 20, 2023

VIP Clothing Ltd’s flagship brand, VIP Frenchie has launched its new sub-category 'U-19' innerwear for boys within the age bar of 13-19.

The brand claims that its ‘U-19’ range is the country’s first innerwear range for teenagers and cited market analysis to claim that no brand has introduced an innerwear specifically for teenagers previously.

Commenting on the launch, Kapil Pathare, director of VIP Clothing in a statement said, “Frenchie U-19 is not only a product but a solution of ill-fitted underwear for teens and, as a brand of masses, we have always focused on consumer needs and desires. We are optimistic about the market flow of the product, and we look forward to introducing more unique ranges and categories to the market.”

“The design theory is to break out of traditional culture and lead every teenager a one-step ahead of adults in terms of style. Frenchie U-19 is a token of advancement and non-traditionalism,” he added.

The newly launched U-19 range will be available on e-commerce website like Flipkart, Amazon, Jio Mart among others and VIP stores across India.