Vini Cosmetics appoints Vishal Kaul as CEO

By

Maverick Martins

Published
Nov 18, 2021

Vini Cosmetics, maker of popular deodorant FOGG has appointed Vishal Kaul as its chief executive officer, with effect from February 2022.
 

Kaul joins Vini Cosmetics from PepsiCo India, where he was the vice-president and business head for the beverage business. In his new role, Kaul will work closely with Vini’s board of directors to execute the company’s growth plans, including new products and categories.
 
Vini Cosmetics had recently completed its Rs 4,600 crore ($625 million) stake sale to global investment firm KKR.

Commenting on the appointment, Darshan Patel, chairman of Vini Cosmetics, in a statement said: “Appointing a consumer-centric and digitally savvy CEO of Vishal’s calibre who can lead Vini into its next phase of growth was one of our and KKR’s top priorities. Alongside our shareholders, we fully back Vishal and look forward to supporting his work to achieve Vini’s vision of becoming a leading provider of personal care products globally.”
 
Founded in 2010, Vini manufactures, markets, and distributes branded deodorants, cosmetics and toiletries through its flagship brand Fogg besides labels such as Ossum and GlamUp. Its products are distributed through approximately 700,000 points of sale and 3,000 dealers.