Villain names cricketer Hardik Pandya as brand ambassador

By

Maverick Martins

Published
Aug 30, 2022

Men’s Lifestyle brand Villain owned by Mensa Brands has named Indian cricketer Hardik Pandya as their brand ambassador.

With this association, Pandya will be seen endorsing the brand’s fragrance category and aims to strengthen their hold in this segment across India.

Commenting on the association, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “If there is anyone who truly embodies the persona of Villain with their attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it's only going to become bigger and better.”

Hardik Pandya added, “When the Villain on-field meets the Villain of your everyday, you can expect fireworks! I am thrilled to be joining the Mensa family with Villain. It’s great to be part of a brand that is a celebration of being authentic, unique, and strong; all aspects that I closely identify with. I’m looking forward to doing some amazing work with the team and taking their fine fragrances to another level.”

The men’s lifestyle brand Villain’s current product range includes perfumes, hoodies, and t-shirts. Villain is currently a D2C (direct-to-consumer) brand and exploring synergies with major e-commerce players to widen its reach in the country.