Published
Apr 12, 2023
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Villain Lifestyle launches personal care range with actor Yash

Published
Apr 12, 2023

Villain Lifestyle, a men's fragrances, accessories, and grooming brand has launched its latest personal care range with a campaign featuring actor Yash.


Villain Lifestyle launches personal care range with actor Yash - Villain - Facebook


With the launch, Villain has entered the men’s personal care space and expects the popularity of the actor Yash to drive sales of its newly launched product across India.

Commenting on the launch, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “We are thrilled to have Yash launch our personal care range of products alongside our perfumes. He has been associated with the brand since its inception. As we take a leap into our next breakthrough category, we are confident that his charisma and persona will resonate with Indian men and will make us a brand to watch out for in the personal care space.”

Yash added, “I am happy to launch yet again something exceptional with Villain. Villain has been successful in creating something unique for the men of India, and I am sure that the fans are going to love this.”

The direct-to-consumer lifestyle brand Villain’s current product range includes perfumes, hoodies, face wash, t-shirts among others. It sells through its website and major e-commerce websites.

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