Villain Lifestyle launches campaign with Randeep Hooda

By

Maverick Martins

Published
Dec 27, 2021

​Men’s fragrance brand Villain Lifestyle, part of India’s fastest unicorn, Mensa Brands, has launched its latest digital campaign #DeoNahiVillain featuring Bollywood actor Randeep Hooda.
 

With this campaign, Villain aims to widen its reach across the country and expects the popularity of the actor to help it maintain its dominant position in the country’s fragrance market.
 
Commenting on the new campaign, Ananth Narayanan, founder CEO at Mensa Brands in a statement said, “Villain stands for being unapologetic, and we are happy to be showcasing this with Randeep Hooda’s no-holds-barred persona. The brand is already one of the fastest growing men’s fragrance brands in the country and we are looking forward to changing the conversation on fine fragrance usage through the #DeoNahiVillain campaign.”

Talking about the partnership, Randeep Hooda added, “I’m thrilled to come onboard to launch #DeoNahiVillain with the brand. What I love about Villain and the campaign is that it goes beyond the common belief system of ‘what a man should be’ and encourages them to celebrate every part of themselves, no matter how badass. I also loved the unique fragrances of the brand, and I look forward to us bringing more exciting things together.”
 
The men’s lifestyle brand Villain’s current product range includes perfumes, hoodies, and t-shirts. Villain is currently a D2C (direct-to-consumer) brand and exploring synergies with major e-commerce players to widen its reach in the country.