Vikas Gupta appointed CEO of ITC’s lifestyle unit

By

Maverick Martins

Published
Feb 28, 2017

 ITC Limited, a multi-business conglomerate has made Vikas Gupta the CEO of its lifestyle unit which includes Wills Lifestyle and John Players stores. Gupta had joined the conglomerate in January from Cello Writing Group of Companies where he was the CEO.

Former chief executive Atul Chand will move into a different role within the company, looking after special projects whose details are yet to be chalked out, according to an Economic Times report.

The conglomerate’s lifestyle retailing business - Wills Lifestyle and John Players – has yet to break even though it has been around for almost 17 years. As per industry executives, ITC’s lifestyle retail business is estimated at around Rs 650-700 crore.

Gupta, an alumnus of IIM Ahmedabad, had joined ITC in January as chief operating officer of the lifestyle retail business. He previously held positions such as president of kitchen and bath at Kohler India, director (confectionery) for Warner Lambert India, and also did a sales stint at Colgate-Palmolive. His experience in retail includes managing Lacoste’s India business.