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Published
Apr 17, 2012
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Video: 500 by Gucci - "Reverse to Perfection"

Published
Apr 17, 2012



Gucci has joined forces with Fiat to design a special edition of the Fiat 500 mini, in celebration of the car manufacturer's 90th anniversary. The collaboration celebrates those values that the two brands have in common: Italian design, quality and heritage.

A series of five shorts were commissioned from Vogue Italia and Dazed & Confused editor Jefferson Hack, amongst others, by Gucci and Fiat in order to promote their collaboration by sharing their creative vision of the union. "Reverse to Perfection" was shot by Francesco Lorazzini for Vogue Italia, who presented the short for the first time on Monday evening.

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