Victorinox opens first India brand store in Mumbai

By

Isabelle Crossley

Published
May 10, 2022

Swiss accessories brand Victorinox has opened its first exclusive brand outlet in South Mumbai’s Palladium Shopping Mall to house its selection of watches, perfume, Swiss Army Knives, and travel goods. 

The new store measures 79 square metres and has two facades due to its corner position, the brand announced in a press release. Inside the store, each product category has a dedicated section and one wall has been made into a watch display for the brand’s wide selection of luxury timepieces. 
 
“With Victorinox we are bringing an extremely popular, premium brand into the heart of 
Mumbai,” said, Victorinox India’s managing director Colonel Chandhoke in a press release. “We are excited and look forward to opening the first Victorinox Brand Store in India at this prime location and to offering our customers a unique brand experience.”

Victorinox’s brick-and-mortar network includes a mix of own-brand stores and franchise-run stores and the brand is available in 120 countries through a mixture of these retail formats. The brand’s signature product is its Swiss Army Knife which it references in its other goods which include suitcases and accessories as well as kitchenware. 
 
The new Mumbai store enables shoppers to have some of its products personalised with a name up to 12 characters long in their colour of choice. Items which can be personalised include suitcases and Swiss Army Knives.