Victoria's Secret opens new store in Delhi

Lingerie, fashion, and lifestyle brand Victoria’s Secret has opened its doors in New Delhi in Ambience Mall in the city’s Vasant Kunj district. The store is the US-based brand’s second in India following its recent opening in Mumbai.

The new Victoria’s Secret store retails a wide range of lingerie, beauty products, fragrances, lounge wear, and accessories among other goods, India Retailing reported. The store also carries the brand’s ‘Pink’ line of athleisure products.

Bollywood celebrity Sonam Kapoor also attended the store and showed her support for the new launch. “Thank you for having me at Delhi’s first Victoria Secret store at Ambience Mall, Vasant Kunj,” Sonam Kapoor posted on Facebook on Saturday, sharing photos wearing an ensemble which included lingerie by the brand.

Designed with the brand’s ‘store of the future’ retail concept, the outlet is designed to offer a modern and effortless shopping experience. Before opening in a permanent location in Delhi, the brand had opened a pop-up store in the same mall to give shoppers a taste of what was to come.

Interactive features in the new store include personalised, one-on-one, complimentary bra fitting appointments with trained staff and a dedicated fragrance segment. The store is one of Victoria’s Secret’s network of over 1,350 exclusive brand outlets across the world.

Victoria's Secret opens new store in Delhi

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