Victoria’s Secret launches India e-commerce store

By

Isabelle Crossley

Published
Dec 24, 2021

Lingerie, accessories, and beauty brand Victoria’s Secret has launched a dedicated e-commerce store for the Indian market in partnership with franchisee Major Brands. The website focuses on its range of beauty products. 

Victoria’s Secret’s new India e-commerce store features its line of fragrances, handbags and accessories, beauty products, and ‘Pink Beauty’ brand. The website does not currently stock its lingerie range. The web-store stocks a range of luggage and passport covers in its ‘Travel Store’ segment and fragrance gift boxes in its ‘Gifts’ section. 
 
“While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands have confirmed plans to launch [a] full assortment lingerie brick and mortar stores in Mumbai in Summer, 2022,” said Victoria’s Secret in a statement, Man’s World India reported. 

Victoria’s Secret currently operates a brick-and-mortar store in Delhi’s Indra Gandhi International airport. The brand’s US e-commerce store also ships its range of lingerie to India. 
 
Victoria’s Secret’s India retail partner Major Brands is also a retail partner for international brands including Aldo, Aldo Accessories, Bath & Body Works, Charles & Keith, Beverly Hills Polo Club, Call It Spring, Inglot, and La Senza in India among others.