×
260
Fashion Jobs
LAVYA ASSOCIATES HR SERVICES
Regional Manager - Corporate Sales | Life Insurance - Ahmedabad
Permanent · Chennai
INDUSIND BANK
Hiring - Area Collection Manager - Bangalore
Permanent · Bengaluru
MANBA FINANCE
Area Sales Manager - Mumbai (Two Wheeler Loans)
Permanent · Navi Mumbai
CIEL HR
Manufacturing / Production Manager (From Nickel Plating Plant Only)
Permanent · Ahmedabad
CREATIVE HR SERVICE
Production Manager
Permanent · Vapi
PEOPLE FIRST CONSULTANTS
Area Sales Manager - Medical Devices, Bangalore
Permanent · Bengaluru
TALIFIC CONSULTING SERVICES
Area Sales Manager - Project Sales
Permanent · Prayagraj
THE BANYAN HR CONSULTS
Training Manager For a Garments CO For Chennai / Bangalore / Hyd
Permanent · Chennai
AJAY INDUSTRIAL CORPORATION (AICL)
Production Manager (hp Division)
Permanent · Ghaziabad
VRB CONSUMER PRODUCTS
Job Opening as Asst Manager Production - Keshwana
Permanent · Keshwana
POLYCAB INDIA LTD
Area Sales Manager
Permanent · Ludhiana
CEAT
am Production Tbr Stock (Halol- Gujarat)
Permanent · Halol
FIRST MERIDIAN BUSINESS SERVICES
Head Production Manager
Permanent · Gurugram
SHALIMAR INCENSE
Senior Area Sales Manager/Regional Sales Manager- South
Permanent · Bengaluru
FIRST MERIDIAN BUSINESS SERVICES
Production Manager (Female)
Permanent · Oragadam
POLICYBOSS
Area Sales Manager
Permanent · Chennai
RADON INDIA
Area Sales Manager - (Dealer Channel)
Permanent · Jaipur
PEOPLEFY INFOSOLUTIONS
Job Opening For Area Sales Manager Role in Mnc For Vijayawada
Permanent · Vijayawada
STANVAC CHEMICALS
Area Sales Manager
Permanent · Beawar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Hearing Aid or Medical Device
Permanent · Kolhapur
SMART SOURCE
Buyer & Merchandiser With a Top Brand-Mumbai
Permanent · Mumbai
MURUGAPPA GROUP
Area Sales Manager - Commercial Vehicle
Permanent · Ahmedabad
Published
Jan 4, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria’s Secret completes acquisition of Adore Me

Published
Jan 4, 2023

Victoria's Secret said on Tuesday that it has completed the acquisition of digitally-native intimates brand Adore Me, supporting the lingerie giant’s goal to become the world’s leading retailer of intimate apparel.

Victoria’s Secret completes acquisition of Adore Me. - Victoria’s Secret


As part of the deal, first announced in November, Victoria's Secret has acquired 100 percent of Adore Me, which is expected to create meaningful sales and profit for the company in 2023. 

In particular, Victoria's Secret said it expects to leverage Adore Me’s expertise and technology to continue to improve the Victoria’s Secret and Pink customer shopping experience and modernise its digital platform. Together, the companies will also aim to lead the global intimates category forward in a more inclusive, tech-forward, and sustainable way.

“From the beginning, we evaluated Adore Me as a two for one opportunity – a technology-led, digital-first innovator in the intimates category and a highly efficient, growing and profitable standalone business model. I am thrilled with the swift completion of the acquisition and excited to welcome the entire Adore Me team into the VS&Co family,” said Martin Waters, CEO, Victoria’s Secret & Co.

Founded in 2011, New York-based Adore Me is an online-only intimates brand that counts 1.2 million active customers. It generated an estimated $250 million of profitable sales in their most recently completed fiscal year 2022. 

The company has pioneered a home try-on commerce service, a series of innovation-driven products, and a mission of making sustainable shopping accessible to all, becoming the first Certified B Corporation intimate apparel brand in the U.S. 

Waters concluded: “This acquisition will be a significant accelerant as we pivot toward growth and modernize the foundation of our company with technology at the forefront of everything we do. From a financial point of view, we firmly believe the standalone Adore Me business can continue their industry-leading sales growth at operating margin rates that are similar or accretive to the VS&Co operating model. We view this acquisition as a win-win opportunity to drive long-term, sustainable shareholder value.”

In 2022, Victoria's Secret also took a minority stake in U.S. swimwear brand, Frankies Bikinis.

Copyright © 2023 FashionNetwork.com All rights reserved.