VF Corporation a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories, has announced that Joe Alkire has been named vice president, investor relations and financial planning and analysis, effective immediately. He will report to Scott Roe, VF’s chief financial officer.

Prior to this appointment, Alkire was vice president, corporate finance, primarily focused in the areas of financial planning & analysis and strategic planning, with significant involvement in mergers & acquisitions, treasury and investor relations activities. He joined VF in 2010 and has held a series of roles with increasing responsibility in the corporate finance department.

Before joining VF, Alkire worked at William Blair & Company where he was a sell-side analyst, focused on the services sector. He also worked at PricewaterhouseCoopers in transaction services and merger & acquisition advising focused on the real estate industry. He is a Chartered Financial Analyst (CFA) and received his Certified Public Accountant (CPA) designation in 2005.

Roe said, “Joe is a proven and accomplished professional with strong experience across multiple aspects of corporate finance. The breadth of his career combined with his deep knowledge of VF’s business and intimate involvement in our ongoing strategic planning activities make him ideally suited to lead investor relations for VF.”

Alkire replaces Lance Allega, VF’s former vice president of investor relations & strategic accounts, who left the company to pursue another career opportunity.