VF Corp. names new Dickies head, reveals emerging brands leadership reshuffle

By

Benjamin Fitzgerald

Published
Apr 10, 2023

VF Corp. announced this week the promotion of Todd Dalhausser to the role of global brand president, Dickies, coinciding with several other management reshuffles at the U.S. apparel and footwear company.

​Previously brand president of Altra, the company's athletic footwear brand, Dalhausser will now be in charge of the Dickies brand worldwide, and will report to VF’s interim president and CEO, Benno Dorer, as well as serving on VF’s executive leadership team.

​Dalhausser joined VF in 2018 as the first brand president of Altra. Prior to VF, he served as senior vice president of sales for Saucony North America at Wolverine Worldwide. He also managed Saucony/Hind’s apparel business, overseeing design, development and product merchandising. Dalhausser held similar positions for both Vans and Reebok earlier in his career.

“Todd is a talented business leader with a proven track record in building and growing brands, highlighted by the strong and consistent performance of our Altra brand under his leadership,” said Dorer. “We have the right strategy in place for Dickies and believe Todd is the ideal leader to assume responsibility for the brand to accelerate its profitable growth by connecting innovative workwear to consumer lifestyle tailwinds. The Dickies brand is an important contributor within the VF portfolio, and we look forward to consistently strong performance under Todd’s leadership.”

Coinciding with the Dickies appointment news, VF announced other key leadership appointments at its Altra, Smartwool and Icebreaker brands, effective immediately.

Jen McLaren, previously brand president of Smartwool, has been appointed to the position of brand president, Altra and general manager, VF North America key accounts. She will continue reporting to Martino Scabbia Guerrini, EVP and president, EMEA, APAC and emerging brands.

In addition to overseeing the Altra brand, McLaren will lead VF’s key account management program across North America.

Likewise, Jan Van Mossevelde, president of Icebreaker, will take on additional responsibility for the Smartwool brand. He will continue reporting to Scabbia Guerrini.

“These appointments in our emerging brands platform demonstrate our focus on putting strong leaders in critical roles,” said Scabbia Guerrini. “We are committed to fueling the momentum we have in our emerging brands and know that Jen and Jan are the right leaders with the right experience and capabilities to drive continued growth.”