Velvet Duck steps into loungewear

Online fashion store Velvet Duck has launched its first line of loungewear for women as the new business responds to new pandemic-led customer demands.

“As this pandemic has not allowed us to step out, our formal and dress-up wardrobes have taken a back seat,” said Velvet Duck’s founder and creative director, Neetu Juneja, in a press release. “Velvet Duck's loungewear collection lets women feel stylish in comfort.”

The new line features lounge wear ranging from casual, patterned pyjamas and matching sets designed for lounging at home, to loose embroidered kaftans designed to fit work-from-home demands. The colour palette ranges from soft hues of blush pink and yellow to bolder pieces such as a bright red belted kaftan.

Based in Gurugram, Velvet Duck retails a wide range of western and fusion-style womenswear on its e-commerce store. The brand also recently launched its summer collection which features summer dresses, blouses, camisoles, jumpsuits, and co-ord sets in printed cottons and sheer textiles.

Velvet Duck launched its e-commerce store in February this year. The new brand takes its inspiration from Indian art and culture and works with its in-house team of specialists to create prints and embroidered details, the brand announced on Facebook.

Velvet Duck steps into loungewear

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