Vegan shoe brand Greensole banks on partnerships for growth
Greensole, a PETA-approved vegan shoe brand, is banking on partnerships with established brands for growth in the Indian footwear market.
The brand is planning to expand its presence in the Indian market by partnering with online, offline retailers to make deeper inroads in the nascent sustainable footwear market.
Greensole expects its sales to increase going forward on the back of growing consumer awareness coupled with increasing demand for vegan and sustainable footwear.
“Our sales have been rising, we mainly focus on retailing through online platforms and a good response has been seen from the metros. We look at expanding online, offline through partnerships with brands and emerging as a trend leader of sustainability and social good in the footwear industry,” Shriyans Bhandari, founder and CEO of Greensole, told FashionNetwork.com.
“Footwear market is set to grow multi-fold, especially for socially conscious and sustainable brands which are relatively underperformed in India. Instead of opening brick and mortar stores in India, we would look at partnerships with established brands which can get us into multiple stores while enhancing our online presence, products and brand image,” Bhandari added.
Greensole is a brainchild of Shriyans Bhandari and Ramesh Dhami. It offers a wide range of footwear that includes slip-on, sport, lace-up, and flip-flops.
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