Vega partners with Royal Challengers Bangalore women’s team
Personal and beauty care accessories brand Vega has partnered with Royal Challengers Bangalore (RCB) women’s cricket team for the Women’s Premier League (WPL).
As part of the association, RCB team will don the Vega logo on its lead trousers during all the matches that the Bengaluru squad will play in the ongoing tournament.
Commenting on the partnership, Eiti Singhal, chief marketing officer at Vega in a statement said, “Our association with RCB will enable us to propagate our shared values of supporting women cricketers to inspire others to follow their hearts and passion. This partnership is particularly special as it is the first of its kind platform for women to play bold at such an unprecedented scale. Vega is a brand synonymous with women being India’s No 1 hair styler appliance brand and delighting millions of fans with our products already."
Rajesh Menon, head & vice president of Royal Challengers Bangalore added, “We are happy to be associated with Vega, a brand that has a strong presence in the target market of the WPL. We hope to build and consolidate this into a longer-term partnership.”
The ongoing women’s premier league is expected to be a game-changer for women’s cricket in India and several brands have associated with teams to enhance their visibility through the popularity of the sport in the country.
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