Vega launches collection with Ananya Panday for Amazon Prime Day

By

Maverick Martins

Published
Jul 27, 2021

Personal care and beauty accessories brand Vega has collaborated with actor and brand ambassador Ananya Panday to launch a signature collection during the ongoing Amazon Prime Day sale event.
 

The Ananya Panday signature collection will include hair styling and grooming products including hair straightener, curler, and dryer. The brand its banking on its affordable pricing coupled with Panday’s popularity among the millennials and Prime Day’s customer base to boost sales of its newly launched collection.
 
Commenting on the launch, Eiti Singhal, chief marketing officer, Vega Industries Private Limited said: “We are very excited to launch the new collection with our brand ambassador Ananya Panday. Designed for the Gen Z and millennials of India, we have come up with an exclusive collection that is a fusion of vogue and efficiency. The entire collection has a premium look and feel, and yet is affordable for the users.”

Pragya Sharma, director of category management at Amazon India added: “We are delighted to associate with Vega for the launch of their signature collection featuring Ananya Panday during Prime Day 2021 event in India.”
 
Amazon India’s flagship event ‘Prime Day’ will conclude on July 27. The sale will also see around 300 new product launches from brands such as Adidas, FCUK, Max, Woodland, My Glamm, Mamaearth, The Moms Co, Dabur, among many others.