Veg Non Veg opens new store in Mumbai
Multi-brand sneaker store Veg Non Veg has opened a new concept store in Mumbai’s Bandra West district to house its array of international branded footwear.
“The new Veg Non Veg store is our version of a ‘concept store’,” wrote the brand on Instagram. “Located on Hill Road, the entire store is imagined as a playroom of sorts. It features high design details, playful colour blocking and unconventional material choices… With this store, we hope to create a one of a kind retail experience.”
The store is housed within a repurposed bungalow which has been covered in bold green and features a 3D store logo in a custom typeface. Inside the store, custom conveyor loops display the store’s wide selection of footwear from brands including Nike, Reebok, Adidas, and Converse among others. Veg Non Veg specialises in limited edition collections and collaborative collections to cater to sneaker enthusiasts in India.
The store opened with a launch party led by Veg Non Veg founder Anand Ahuja and his wife, Bollywood actress Sonam Kapoor, The Hindustan Times reported. The launch party was also attended by actress Huma Qureshi and Sonam Kapoor’s father Anil Kapoor and brother, actor Harshvardhan Kapoor, among others.
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