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Published
Dec 22, 2021
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Vedix to launch second edition of beauty festival ‘Soundarya’

Published
Dec 22, 2021

​India’s leading customised ayurvedic beauty brand, Vedix, will host the second edition of Vedix Beauty Festival ‘Soundarya’ from December 24 to January 27.

Vedix to launch second edition of beauty festival ‘Soundarya’ - Vedix


Vedix expects strong sales during the month-long event coupled with an increase in traffic and customer base. The first edition saw around 1,40,000 customer shopping on the platforms and for the second edition, Vedix expects 2,00,000 orders.
 
Commenting on the sale event, Jatin Gujrati, business head at Vedix in a statement said, “As we bid adieu to this year and look forward to the New Year, as a brand we want to cheer up our audience. The second edition of Vedix India Beauty Festival aims to set the stage for a beautiful year ahead. Our special offerings and deals are sure to make customers smile with joy. Our boxes are filled with the goodness of Ayurveda that will offer impeccable beauty solutions for one and all.”

The ‘Soundarya’ festival will be promoted through various campaigns on social media platforms with the brand offering deep discounts, and flash sales on festival days Christmas and New Year.
 
Vedix is aiming to grow to become a Rs 500 crore ($75.2 million) brand by 2024. The brand is available on leading marketplaces like Amazon, Flipkart, Purplle, Myntra, and Tata Cliq, among others.

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