Vedix signs actor Kunal Kapoor for a digital campaign
Ayurvedic beauty brand Vedix has signed actor Kunal Kapoor for a digital campaign to endorse its hair care range of products. Kapoor will be seen promoting Vedix haircare range across digital platforms
With this association, Vedix expects to increase its reach among its male audience across the country and expects strong sales of its hair care range in the coming months.
Commenting on the association, Jatin Gujrati, business head at Vedix, in a statement: “We are excited to begin this partnership with Kunal Kapoor who is confident in his skin and lights up screens every time he comes on. Vedix too brings the same effect on its customers.”
Commenting on his association with Vedix, Kunal Kapoor added: “Vedix has spent a lot of time researching and understanding Ayurveda to formulate a regimen to fight hair fall, reduce dandruff and boost hair growth. Their real-time analysis of hair problems helps you pick up just the right regimen for you.”
Vedix is looking to make deeper inroads in the lucrative online Ayurvedic personal care market and grow to become a Rs 500 crore ($75.2 million) brand by 2024. The brand is available on leading marketplaces like Amazon, Flipkart, Purplle, Myntra, and Tata Cliq, among others.
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