Vedix launches Ayurvedic skincare line
Ayurvedic haircare brand Vedix has stepped into skincare and launched a line of products designed to mix technology with natural ingredients.
Vedix’s new skincare line launched on the brand’s dedicated e-commerce store and features a range of customisable options, the brand announced in a press release on Wednesday. The IncNut Digital-owned business describes itself as India’s first customised Ayurvedic personal care brand.
“We launched our hair care regime two years back and have seen that the demand for customised beauty solutions is gaining acceptance from consumers,” said Vedix’s business head Jatin Gujrati in a press release.
“Since its launch, Vedix has grown significantly and is a testimony that customers don’t want to use generic products anymore. Combining 30,000+ hours of intensive research, collaboration with experts and historical evidence on Ayurveda, herbal extracts and essential oils, we have created a detailed evaluation process to offer our customers a hyper-personal remedy, backed by modern technology and the goodness of organic ingredients.”
Vedix aims to capture at least 1% to 2% of the growing online Ayurvedic personal care market and grow to become a Rs 500 crore ($75.2 million) brand by 2024. As a digital only brand, Vedix aims to expand its customer base across India and reach new demographics with its new skincare line.
The line is priced between Rs 999 and Rs 1,699 and products including cleansers and moisturisers among other products. Ingredients include soapnuts (reetha) saponins, jojoba oil, Aloe Vera, lotus, licorice, and red sandalwood, among other natural products.
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