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Published
Mar 30, 2022
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Vedix expands portfolio with launch of body care range

Published
Mar 30, 2022

India’s largest customised Ayurveda beauty brand Vedix has expanded its product portfolio with the launch of a body care range.


Vedix expands portfolio with launch of body care range - Vedix


The body care range has been launched in two fragrances -- lavender bloom and kesar bliss. It includes products like body oil, body scrub, body wash, and body lotion.

Commenting on the launch, Jatin Gujrati, business head at Vedix in a statement said, “Face and hair care are often prioritized, owing to the attention they get. But having an effective body care routine is often neglected. Having a healthy body care routine helps the skin remain firm and ageless. While the skin remains immune to diseases, pollution and environmental stress, indulgent self-care fortifies mental health. We believe a complete body care ritual will bring the best of Ayurveda benefits to millions of our customers.”

Vedix has also formally launched its operations in large international markets like the U.S., UK, Australia, and Canada. It plans to enter ten more countries in the next three months.

“Vedix has become synonymous with bringing the goodness of Ayurveda to the masses in a modern format. Internationally, the customers have a clear preference for organic ayurvedic products. Our vision is to build Vedix as one of the most popular brand globally in the beauty sector,” Gujrati added.

The body care range will be available on Vedix website along with India's top marketplaces like Amazon. Flipkart, Myntra, Tata Cliq, Trell, Nykaa, and Purplle.

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