Vedika M steps into loungewear

By

Isabelle Crossley

Published
Mar 23, 2021

Womenswear brand Vedika M has stepped into loungewear and launched its new collection ‘Loungewear 2021’ featuring kaftans and pyjama sets in bright prints and relaxed silhouettes. 

 
Adapting to evolving customer needs in the ‘new normal’, Vedika M has expanded its offering from women’s occasion and resort ready-to-wear to launch the loungewear line, the brand announced in a press release. Loungewear 2021 features a selection of work-from-home outfits with more casual options and pyjamas. Garments are designed to be styled together for a classic loungewear feel or mixed with jeans and other casual wear staples to be suitable for outside events. 
 
“For the collection, we have used butter cotton and cotton, which is soft and comfortable,” Vedika M said in a press release.

“We have also included soft satin for a more luxe feel. And, the colour palette is a mix of shades including yellow, orange, peach, lavender, sea green, blue and pink.” 
 
Vedika M Sonthalia launched Vedika M in 2016 and began with resort wear collections. The brand then expanded into festive and evening wear. The brand retails from its store in Kolkata and e-commerce store, as well as from multi-brand online and offline boutiques including Aza Fashions.